The town is first recorded in the 1440s and was probably founded as a fortified stronghold by the Bosnian king Tvrtko I. It was taken by the Ottomans in 1471 and remained part of the empire until 1878, growing into an important administrative and military centre. When it later lost its strategic role, it was largely left untouched, which is why its walled core has survived so well. The village suffered heavy damage in the 1992–1995 war and has since been restored, and it is now protected as a National Monument of Bosnia and Herzegovina.
Visitors can wander the steep stone lanes past the domed Hajji Alija Mosque, built in 1562–63, the old madrasa, the hammam and the clock tower, before climbing to the fortress tower for sweeping views over the river valley. The climb is short but steep, so comfortable shoes are a good idea, and early morning or late afternoon are the coolest times in summer.
A short stop at Počitelj fits easily into a day between Mostar and Dubrovnik.
